Video studio in the cloud

Videos that sell

Your entire studio in one prompt. From first idea to final output, keep the entire creative workflow in one conversation instead of stitching together separate tools.

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Built by MIT computer science graduates andmultimodal AI researchers.

For creators.For businesses.

Built for teams shaping content across formats

Generate

Every format, one canvas.

Start with a prompt, image, document, or reference. Palette turns the same source into audience-ready video, visuals, and structured content without rebuilding the idea each time.

Edit

Change the work with words.

Restyle a scene, replace an object, revise a sequence, or reshape the output in plain language. Palette keeps the source and context connected while the format changes.

Storyboard

Control the outcome, not just the prompt.

Set the audience, format, pacing, and visual intent. Palette routes the request through the right generation workflow so repeatable direction can scale across outputs.

Characters

A consistent identity across the sequence.

Define the character and creative constraints once, then carry the same visual language through multiple shots and formats.

More from Palette

One canvas. Many directions.

Model routing

Pick a model, or let Palette route the work.

Click on a model to view its magic.

Best Fit

ByteDance Seedance 2.0
35%Faster generation
Feature your model

From first prompt to full production.

Built to become the whole production pipeline.

Impact

More finished work. Less waste.

One bill. One workflow. Fewer wasted generations.

Palette improves the steps around generation, not just the generation itself. Better inputs, better routing, and connected workflows help more work reach a usable result.

API

Generate from your own app.

Create images, videos, music, and image tools with a Palette API key. API calls use the same Studio credit balance as the web interface.

Manage API keys
01

Create a key

Open Profile, then API access. Copy the key once. Palette will not show it again, and you can revoke it anytime.

02

Authenticate

Send the key as a bearer token on every request.

Authorization: Bearer pal_…
03

Generate

Create images synchronously or enqueue video jobs and poll until the result is ready.

Base URL

https://studio.palettetechnology.com/api/v1

Generate

Transform

Operate

Create a video

POST /videos

202 async
curl -X POST "https://studio.palettetechnology.com/api/v1/videos" \
  -H "Authorization: Bearer $PALETTE_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{
    "prompt": "a sneaker splashing through rain",
    "model": "seedance2",
    "duration_sec": 8
  }'

Returns a job ID. Poll GET /jobs/:id until the status is done or error.

Choose how Palette fits your organization.

Individual$0.01 / credit
Credit usage:
  • Native image and video generation, preset workflows, and other generation tools
  • 1,000 credits can create a full character reel (character sheet, storyboard, 15s of character consistent video)
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EnterpriseEnd-to-end services for focused product launch and marketing initiatives.
End-to-end services:
  • Ad generation and runs
  • Launch operating system for enterprises
  • UGC for influencers
  • L&D platform for employee onboarding and training
Get a custom quote

Make something worth watching.

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